Description

NO PROBLEMO AND CONVERSE LAUNCH THEIR FIRST GLOBAL FOOTWEAR COLLABORATION, REIMAGINING THE ICONIC CHUCK 70 THROUGH THE LENS OF NO PROBLEMO’S SUBVERSIVE ICONOGRAPHY.
DRAWING INSPIRATION FROM 1970S SCIENCE FICTION, UFO FOLKLORE AND COMING OF AGE CINEMA, THE COLLECTION REFERENCES THE FILMS AND IMAGERY THAT CEMENTED THE CHUCK 70 AS A CULTURAL ICON.
HIDDEN NODS TO CLASSICS SUCH AS STAND BY ME, THE OUTSIDERS AND BACK TO THE FUTURE SIT ALONGSIDE A BROADER FASCINATION WITH EXTRATERRESTRIAL MYTHOLOGY AND THE VISUAL LANGUAGE OF CONSPIRACY CULTURE.
ACROSS BOTH STYLES CUSTOM LACES FEATURE THE REPEATED PHRASE “I WANT TO BELIEVE” A SLOGAN FROM CULT CLASSICS ALIEN AND THE X FILES.
CUSTOM SILVER EYELETS ECHO THE ALMOND SHAPED EYES OF NO PROBLEMO’S ALIEN LOGO WHILE BOLD MOULDED TYPOGRAPHY ON THE OUTSOLE REINFORCES THE COLLECTION’S GRAPHIC IDENTITY